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The web site ecffpa.cfsites.org had the following on the web page, "East Central Florida Fire Prevention Association." We noticed that the website said " Welcome to the East Central Florida Fire Prevention Association web site." It also said " Welcome our 2012 Association officer. Dave Newell President Sandy Smitherman Vice-President Jim Jollie Secretary. Our Mission is to serve the people of East Central Florida by providing leadership for superior. Life safety strategies through inspection, investigation, public education, and code management." The header had East Central Florida Fire Prevention Association-Municipal fire marshals as the highest ranking optimized keyword. This keyword is followed by inspectors and and corporate partners working together to improve fire safety in Volusia county and surrounding communities which isn't as urgent as East Central Florida Fire Prevention Association-Municipal fire marshals.